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YES-EU · Proposal

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Reference PROP-20260513-YES-EU
Date May 2026
Prepared by Damian Mathew
Prepared for YES-EU

Project proposal

YES-EU Production Build

Full production website: 24-page core site on a new design system, with 2 interactive apps, 8 languages (EN · DE · FR · IT · NO · SV · FI · DA), marketing infrastructure, and a client-editable CMS. Additional pages and languages priced per unit on top.

Adding more pages — rate per page

Flagship page €1,280 Product / service marketing page with full content + conversion flows
Standard page €640 Corporate / informational page (e.g. an extra Group sub-page)

Any pages beyond the core site bundle are priced at these rates. We'll scope specific additions during the kickoff call.

1

Core site

The full public-facing site: 24 pages covering battery services, charging, e-mobility, energy storage, home BESS, group / company pages and news. Bundled as one line — click the chevron in the card for the page-by-page breakdown with the bundle discount made visible.

1.1

Core site · 24 pages Required ✓ Prototyped — see it ↗

Full marketing site on the new design system: Home · Battery Services + 4 subs · Charging Solutions + 2 subs · E-Mobility + 2 subs · Energy Storage Systems + 4 product pages · Home BESS + Store · Group + 4 subs · News.

  • Complete service-line and group coverage — no scope reduction
  • New design system applied uniformly — typography, components, motion, dark/light
  • Responsive, accessible (WCAG 2.2 AA), and ready for the CMS swap
  • 10 production-quality still images included (hero shots, product blocks, OG cards) — wired through the responsive image pipeline
  • Expandable page inventory below — audit exactly what's covered
What's included · 24 pages
Home (landing)
Battery Services (parent)
· Full Service
· High-Voltage Service
· Warranty Service
· Service Locations
Charging Solutions (parent)
· Adaptive Integrated Chargers
· Battery Storage Systems
E-Mobility (parent)
· Buses
· Trucks
Energy Storage Systems (parent)
· EnerC+ container
· EnerX container
· All-in-One Cabinet
· Mobile Storage
Home BESS (parent)
· Store
Group · About Us
Group · Careers
Group · Governance
Group · Locations
News index
€24,000
2

Additional pages

Pages on top of the core site bundle. Use the −/+ steppers to add how many you want at each tier — total updates live. Specific page topics get scoped at the kickoff call.

2.1

Additional Flagship pages

Product / service marketing pages with full content + conversion flows.

  • Full content development on the new design system
  • Conversion-tuned layout (above-the-fold value, CTA placement, proof modules)
  • Responsive + accessible (WCAG 2.2 AA)
  • Full SEO meta + Open Graph + hreflang across every selected language
€1,280 × 0 pages = €0
2.2

Additional Standard pages

Corporate / informational pages — e.g. extra Group sub-pages, narrative pages, regional press.

  • Same design system, same accessibility standard, same SEO meta scope
  • Editorial-style layout — lighter content, less conversion machinery
  • Wired into the CMS and the 8-language i18n
€640 × 0 pages = €0
3

Interactive apps

Stand-alone tools with their own UX and engineering scope. Both are already prototyped.

3.1

Product configurator ✓ Prototyped — see it ↗

360° rotation, paint catalog, environment switching, lead capture.

  • 360° rotation with momentum, auto-rotate before first interaction, trackpad horizontal scroll
  • Paint catalog (production version reads from CMS — currently 5 swatches)
  • Environment switcher (Studio · Outdoor) — extensible to more scenes
  • Sidebar summary panel, quote-handoff, lead capture into the same pipeline as the contact form
  • Asset pipeline: scripted frame decimation (~42 frames per env+paint) for fast load

Pitch demo uses placeholder Supra art — production swap to real YES-EU 3D renders.

€8,000
3.2

Shop · quote-cart ✓ Prototyped — see it ↗

Browse catalog → add to cart → submit consolidated RFQ. Sales follows up. Either-or with the full-payment option below.

  • Catalog with category filters (Energy Storage · Mobility · Charging · Residential)
  • Mixed pricing model: "from €X" for catalog items, "Quote on request" for custom builds
  • Quote cart with line-item edit
  • Submit → email to sales + PDF receipt to customer + CRM hook
  • Spec sheet attachments per item (PDF download)

Pick this OR the full-payment system below — not both. Ticking the other one unticks this.

€4,800
3.3

Shop · full payment system

Real card payment instead of quote-only. Sells the Home BESS line, spare parts and accessories directly — no sales involvement on every order. Either-or with the quote-cart above.

  • Includes the full catalog + cart UX of the quote-cart option
  • Stripe Connect / Checkout (or Mollie / Adyen as drop-in alternatives)
  • Multi-currency, VAT by country (EU One-Stop-Shop handling)
  • Order management admin — orders, refunds, disputes
  • Invoice + receipt PDF generation, sent automatically post-payment
  • Webhook → CRM / ERP order sync (HubSpot, Salesforce, SAP S/4 patterns)
  • PCI compliance via Stripe-hosted fields — you never touch raw card data
  • 3DS2 / SCA strong customer authentication (mandatory in EU)

Pick this OR the quote-cart above — not both. Ticking this unticks the quote-cart.

€12,800
3.4

Interactive locations map ✓ Prototyped — see it ↗

MapLibre map with all 13 entity offices, country-fill highlight overlay across the 14-country footprint, click-to-fly with popups, and an entity directory sidebar. Doubles as the standalone page on /group/locations.

  • MapLibre GL + OpenFreeMap Positron tiles (no Mapbox / Google billing)
  • All 13 entities from /src/data/locations.ts — real addresses + phones
  • Country-fill overlay (Natural Earth 50m, filtered to 14 countries)
  • Click marker → fly-to + entity popup (address, phone, click-to-call)
  • Side panel directory + prev/next pager + mobile fitBounds fallback
€640
3.5

Additional interactive tools

Small interactive widgets and calculators on the same pattern as the map — e.g. fleet TCO calculator, depot charger sizing tool, ROI estimator, range-vs-route picker. Each one priced flat.

  • Each tool: design + engineering + content + i18n hooks across the selected languages
  • Lives on its own page or embedded inside an existing section
  • Specific tools get nominated at the kickoff call — bring the ones your sales team gets asked about most
€640 × 0 tools = €0
4

Marketing infrastructure

Measurement, search visibility, and AI-search visibility. Set up once, runs forever.

4.1

Analytics & tracking

Lead attribution, conversion tracking, session insight across the full site.

  • Google Tag Manager — centralized tag management
  • Google Analytics 4 — traffic, events, conversions
  • LinkedIn Insight Tag — B2B visitor demographics (procurement, transit, utility)
  • Microsoft Clarity — heatmaps and session recordings
  • GDPR-compliant cookie consent (Klaro or CookieFirst)
€1,600
4.2

SEO foundation

Technical + on-page SEO across all pages and 8 languages.

  • Technical audit and implementation
  • Schema markup (Organization, Product, FAQ, BreadcrumbList)
  • XML sitemap, robots.txt, hreflang across 8 languages
  • Core Web Vitals optimisation (LCP, CLS, INP)
  • Meta titles, descriptions, OG tags per page
  • Image pipeline: WebP, lazy loading, responsive sizes
€1,280
4.3

GEO — Generative Engine Optimization

Visibility in ChatGPT, Claude, Perplexity, Google AI Overviews.

  • AI search audit — current visibility across LLMs
  • Content structure tuned for AI parsing (question-led headings, direct answers)
  • Entity building — knowledge-graph presence, Wikipedia / Wikidata alignment
  • FAQ schema + structured Q&A for procurement queries
€1,280
5

Languages

EN is the source — included in the core site above. Each additional language is its own line so you can pick what your market actually needs. **Engineering only** at this rate: route + hreflang + JSON scaffold + switcher integration. Translated copy is client-supplied (your in-market team or an agency you choose); we wire whatever strings you hand us.

5.1

English (EN) Required ✓ Prototyped — see it ↗

Source language — already in the core bundle. Listed here for completeness; included at no extra cost and can't be deselected.

  • Default locale, /en/ routes
  • Source content authored in EN, all other languages translated from this
  • Switcher integration + x-default hreflang
€0
5.2

German (DE) ✓ Prototyped — see it ↗

Covers the CH (HQ) and DE entities. Largest non-EN audience.

  • Full route + hreflang + sitemap entry
  • JSON i18n scaffold at /src/i18n/de.json — keys mirror EN, ready for your copy
  • Switcher integration + x-default behavior
€320
5.3

French (FR) ✓ Prototyped — see it ↗

Covers the FR entity plus the Romandy region of CH and Wallonia in BE.

  • Full route + hreflang + sitemap entry
  • JSON i18n scaffold at /src/i18n/fr.json — keys mirror EN, ready for your copy
  • Switcher integration + x-default behavior
€320
5.4

Italian (IT) ✓ Prototyped — see it ↗

Covers the IT entity (Torino) and the Ticino region of CH.

  • Full route + hreflang + sitemap entry
  • JSON i18n scaffold at /src/i18n/it.json — keys mirror EN, ready for your copy
  • Switcher integration + x-default behavior
€320
5.5

Norwegian (NO) ✓ Prototyped — see it ↗

Covers the NO entity (Oslo). Bokmål.

  • Full route + hreflang + sitemap entry
  • JSON i18n scaffold at /src/i18n/no.json — keys mirror EN, ready for your copy
  • Switcher integration + x-default behavior
€320
5.6

Swedish (SV) ✓ Prototyped — see it ↗

Covers the SE entity (Skogås).

  • Full route + hreflang + sitemap entry
  • JSON i18n scaffold at /src/i18n/sv.json — keys mirror EN, ready for your copy
  • Switcher integration + x-default behavior
€320
5.7

Finnish (FI) ✓ Prototyped — see it ↗

Covers the FI entity (Vantaa). Distinct from the Nordic languages — Uralic family.

  • Full route + hreflang + sitemap entry
  • JSON i18n scaffold at /src/i18n/fi.json — keys mirror EN, ready for your copy
  • Switcher integration + x-default behavior
€320
5.8

Danish (DA) ✓ Prototyped — see it ↗

Covers the DK entity (Slangerup).

  • Full route + hreflang + sitemap entry
  • JSON i18n scaffold at /src/i18n/da.json — keys mirror EN, ready for your copy
  • Switcher integration + x-default behavior
€320
5.9

Additional languages

Languages beyond the 7 above. Common candidates: Dutch (BE Flanders, NL), Icelandic (IS Selfoss), Albanian (XK Kosovo) — or any new market the company opens.

  • Same engineering-only scope: route + hreflang + JSON scaffold + switcher integration
  • Translated copy supplied by the client — we wire it in
  • Specific languages get nominated at the kickoff call once you confirm target markets
€320 × 0 languages = €0
6

CMS

Client edit access so the YES-EU team can change copy, add news, and swap images without a redeploy.

6.1

Client CMS (Decap) ✓ Prototyped — see it ↗

Open-source, git-backed CMS. Commits to GitHub, Cloudflare auto-rebuilds in ~90 seconds.

  • Decap CMS (MIT, $0/yr licensing) mounted at /admin with GitHub OAuth
  • Editorial workflow — drafts → review → publish, implemented as git branches
  • Schema covers: page copy, news, leadership, locations, references, product specs
  • Editable across all selected languages from one admin
  • Image uploads commit to /public/img/uploads; widgets handle resizing
  • Total infra cost: ~€10/year (just the .com domain — everything else free)

Live Decap UI at /admin — in-browser demo with seed data, edits don't commit. Production switch = one line in config.yml.

€3,200
7

Brand & content

Optional brand-asset and content-production work. Stills come as a flat pack; video is priced per second so you scale to the cut you actually need.

7.1

Logo design

Wordmark + symbol redesign for YES-EU. Delivered as SVG (primary), PNG (raster export set), and a favicon pack. Includes a one-page guideline (do / don't, clear space, color rules).

  • Concept exploration — 3 directions explored, narrowed with you to one
  • Iteration rounds against your feedback
  • Final delivery: SVG primary + PNG at standard sizes + favicon pack (16/32/180/512)
  • Wordmark + symbol-only variants for tight contexts (avatar, watermark)
  • One-page guideline: clear-space rules, color values, "don't" examples

Skip this if your current logo is staying — the design system bundle assumes a logo in hand.

€640
7.2

Video production (USP video, explainer video, product walkthrough…)

Produced video for the site — explainer reels, product walkthroughs, hero-section motion. Per-second pricing so a tight 30-second reel and a 90-second deep-dive are priced fairly against each other.

  • €150 per finished second — script + shoot/render + cut + grade + audio + delivery
  • 30-second product reel ≈ €4,500 · 60-second explainer ≈ €9,000 · 90-second deep-dive ≈ €13,500
  • Delivered in 16:9 (site / YouTube) + 9:16 (LinkedIn / mobile) + 1:1 (square social) cuts
  • Captions in the 8 site languages — engineering already wires the language switcher to swap them
  • Music license + voiceover included for AI VO; live-recorded VO quoted separately

Use the −/+ stepper for the runtime you want. Specific videos (which page, which message) get scoped at kickoff.

€150 × 0 seconds = €0
R

Required foundation

Unavoidable upfront work that underwrites everything above.

R.1

Design system & brand foundation Required ✓ Prototyped

Tokens, typography, component library, dark/light theming, deploy pipeline.

  • Design tokens (color, type, space, motion) in one source of truth
  • Component library (nav, footer, cards, forms, theme toggle, command palette)
  • Dark + light themes with no-flash bootstrap
  • Accessibility pass (WCAG 2.2 AA)
  • Cloudflare Pages deploy pipeline
€1,920
8

Why this build

You're reading on the demo. Everything you can click on the pitch — the configurator, the locations map, the BESS page, the language switcher across 8 locales — is the actual production code. The proposal prices the work to harden the demo into the full production site on the same system.

Every word, every page is intentional. No filler copy, no template paragraphs, no "lorem ipsum that we'll fix later". Every headline, CTA and body block is built against YES-EU's ICP — procurement officers, transit authorities, grid operators, industrial fleet buyers — and anchored in your real USPs: 14 countries, one partner · European bus heritage since 1969 · officially certified CATL service & repair · EU Batteries Reg 2023/1542 compliant. Each page has a defined conversion objective and the copy is structured to deliver it. The full ICP and copy rules sit at pitch/ICP.md and are binding for every page we ship.

One contact, one stack. Design, copy, engineering, deployment, CMS, SEO and GEO from one person. No handoffs, no integrator fees, no "phase 2 to wire it up." Direct line to hello@damian-mathew.com.

Engineering-grade register. Every factual claim on the site traces to a quoted source phrase in the content brief — the EDGE Group hallucination on 2026-05-12 triggered a full audit; the rule is documented in pitch/ICP.md §8.5. Procurement officers can audit any number on the page.

9

Next steps

  1. Review this proposal and tick / untick deliverables in the sidebar. The total updates live.
  2. Download the JPG receipt and send back any deltas.
  3. Kickoff call (45 min) — locked scope, signed agreement, 25% deposit.
  4. Production starts. 8-week timeline.

Contact: hello@damian-mathew.com

Trusted by Industry leaders including Audi, Bugatti, Volkswagen, Honda, MAN, Byton, Bentley, Škoda, NASCAR, Thyssenkrupp, Allianz, TÜV Rheinland, Mont Blanc, Fielmann, Roche, Viessmann, and CIRC.

Subtotal €25,920
Albert Mensah referral · −15% −€3,888
Total €22,032
Parler à un ingénieur

Spécifiez un projet, pas une demande de brochure.

Dites-nous le dépôt, la route, les MWh, l'échéance. Un vrai ingénieur revient vers vous sous un jour ouvré avec une proposition — pas une séquence commerciale.

Ou écrivez-nous directement : info@yes-eu.com

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